Finding a good copywriter is hard. There’s no one-size-fits-all approach, and there are a lot of factors you need to consider in the hiring process. The Internet is full of freelance copywriters and product description writer, promoting their services. Even a simple Google search will reveal writers with a variety of rates, experiences, and specialties.
So, how can you make sure you make the right choice?
We wrote this article to help you avoid some of the most common pitfalls of hiring a writer for your copy writing projects.
- Know What You Want
If you are looking for really low prices, you’ll most likely not get great quality. If you want as tellar copy from reputable copywriters, you need to be prepared to spend big.
Know your options and make a decision based on your company’s needs.
- Option #1: Hire a Cheap Copywriter and Hope for the Best
Cheap copywriters are a great solution for when you need content written fast, and don’t care too much about the quality of the copy. For instance, if your boss suddenly decides to publish three articles per week about your industry, you can hire a low-cost copywriter to create them for a really low price. Don’t expect a strategic approach, creativity or amazing quality.
- Option #2: Hire Someone New and Train Them
This process takes times and requires a lot of patience, but in the long run, it can turn out to be a lucrative approach.
Go on a freelance platform and find copywriters just starting out in the industry. Since they are beginners, they have little experience, and you need to invest a lot of time into training them. However, to ensure you’re not wasting your time completely with someone who has no talent for writing, find a person who has a blog, for instance, and has proven that they know how to write, but just needs to practice more.
- Option #3: Hire an Experienced Freelance Copywriter
Hiring an experienced copywriter through a reputable freelance platform is a surefire way to get a good-quality copy. One of the advantages of big freelance platforms is that you can write your project requirements and have multiple writers bid for your job. You can analyze the bids based on various factors such as experience, price, reputation, see if they had similar copy writing projects in the past, and so on.
- Option #4: Hire a World-Class Copywriter
You probably have a list of content creators you admire and follow closely. Identify these writers, reach out to them, and make them a job proposal. Granted, you’ll need to pay big bucks to hire a world-class copywriter, but it’s a surefire way to get amazing copy that will get your prospects to take action. And, ultimately, that’s what you want.
- Ask for Samples and Review Them Carefully
Now that you know what type of copywriter you want, and you probably have a shortlist of potential candidates for the job, ask them for samples that support their talent and expertise. Analyze the samples carefully and ask for additional documents if necessary. If a prospect refuses to give you samples, citing client confidentially or non-disclosure agreements, just walk away. That is a common trick used by disreputable copywriters.
- Assign a Trial Project
Before you make a final decision, it’s not a bad idea to give your prospects a small trial writing project to get a feel for their style, workflow, and turnaround times. Pay close attention to their work and analyze elements such as fit to the brief, readability, formatting, writing quality, and so on. Use anti-plagiarism and anti-spinning tools, like Copyscape, to make sure the copy isn’t stolen.
- Craft Comprehensive Briefs
A great copywriter can turn a five-word product description into a compelling sales letter. They can create magnetic headlines that captivate prospects or write value propositions that relate to your audience’s pain points. But, they can only do so much if they aren’t given clear instruction.
Creating amazing copy requires teamwork. You need to craft comprehensive briefs that give as many details as necessary about your copy writing projects to help the copywriter create compelling content. Be as specific as possible and provide information about your buyer’s persona, style guide, objectives, deadline, etc.
If you are looking into hiring a copywriter to make your copy more engaging and helpful, then you need to have a clear understanding of your goals and needs. Hopefully, these tips will help you find someone that is right for your project.