How Do People Judge a Product?

As a manufacturer, you want your product to sell well and earn you enough money so you can continue to make that product and live comfortably from it. That’s why it’s important to know what makes people want to buy a product in the first place.

Supermarket interior with shelves and various products


The first contact anyone will have with your product is probably via the packaging. Therefore, it is an important part of the product you are selling. There are numerous materials and packaging options available to you. If you want to learn more about this, follow this link

Colors are almost as important as the material and the design of the packaging. The fact that people are greatly affected by colors and that designers and manufacturers are using it should come as no surprise to anyone anymore. Darker colors like black or purple indicate a high-end product, whereas vibrant colors should evoke the feeling of happiness and casualness.

Design and Ease of Use

The next thing you need to be aware of is that people enjoy good design and are willing to pay for it and will come back to the brand which can provide that.

Another aspect of great design is the ease of use. If your product is intuitive and doesn’t require complex instructions, more people are likely to appreciate it.


This one goes without saying. If you want your product to be well received, you need to provide sufficient quality. Your packaging may indicate the level of quality a consumer can expect from your product, but if the product itself doesn’t deliver, your whole business may be at risk.

Even if someone buys your product, they won’t recommend it to anyone if they aren’t happy with it. What’s more, they may openly complain about it, which is a serious problem in this modern time of instant global communication.


The saying ‘you have to spend money to make money’ exist for a reason. If you are a brand which is just starting out, it can be tough to distinguish yourself from the throng of similar products and brands. Today’s consumerist society dictates that every niche is already filled, which means that whatever you do, you will be in direct competition with someone.

Spending some money on marketing initially usually garners positive response from the consumers and once your brand gets a following, there’s no telling how far the brand can go.

Word of Mouth

One interesting aspect of marketing is word of mouth. People who have tried your product and are satisfied with it may recommend it to people they know, expanding your consumer base.

On the other hand, word of mouth can be a bad thing if your initial consumers are unsatisfied, and you have done nothing to change that. As mentioned before, these people may voice their displeasure publicly, which can create a negative image about your brand.

The best way to address word of mouth is to closely monitor the initial responses of people trying out your products and addressing their concerns if necessary.

The Price

The price can greatly affect how people view your product. Many people have the association between expensive and top-quality. There are brands which exploit this association by selling their products at a much higher price than the quality would dictate.

However, this eventually costs them, since unsatisfied customers voice their concerns sooner or later. Every product type has several tiers of quality and prices. The best option is to judge where your product ranks in terms of quality and set a price from that.

Running a business is not easy. You need to make sure you have all of the aspects of business in your grasp, or there are usually negative consequences. However, by hiring professionals from different fields, you can take some of the pressure off of yourself.

To contact Box Co-Op
938 S Andreasen Dr # K, Escondido, CA 92029, USA


Don't worry we don't spam

We will be happy to hear your thoughts

Leave a reply

B2B Industrial Listing | Worlds Manufacturers, Suppliers, Importers & Exporters Directory
Reset Password